...instead of setting out specific goals for the
year, you'd have a set of “scenarios” to give
the business wiggle room for unknown
changes to come?
What if you'd followed Jesper Brodin's / CEO IKEA / thought from FEB 23 and...
Growth /
De-Growth
Strategy
Envision your future possibilities,
select your strategic ventures,
and mitigate risks along your
path to success through our
innovative approach to
strategy.
Bringing Greater
Purpose and Value
Proposition to Life
Define your business and
brand’s core mission—start with
'why'—then distil this into
tangible, quantifiable, and
actionable objectives for both
customers and employees alike.
Innovation
Strategy
& Processes
Fuel innovation without
disrupting your core operations.
We specialise in designing and
implementing effective
innovation processes, enabling
you to capitalise on
transformative market
opportunities with timely and
strategic deployment of
groundbreaking ideas.
Building Stronger
Teams Able
to Trespass Limits
Accelerate and expand your
internal design capabilities with
bespoke training programmes
designed to foster customer-
centric innovation from within
and embed innovative practices
into your daily routines.
Future Proof
Product
Discovery
Leverage futures thinking to
anticipate the evolving needs of
your customers. Engage in
ideation, prototyping, and
validation at pace to stay
ahead of market demands.
What We Do
At Greenhat Consulting, we assist you in crafting development pathways, selecting the
optimum routes, and conducting market validations. Our services and expertise support you
in articulating a clear vision for the future, making strategic business decisions, and effectively
implementing them. Trust us to enhance your business acumen and operational excellence
We craft and execute
strategies, innovate
processes, and develop
new business models along
with cutting-edge products
and services.
We specialise in navigating
the future: we assist in
identifying tomorrow's
needs and transforming
them into tangible
solutions.
We collaborate in co-
creation using design
methodologies that involve
working in brief iterations,
swiftly prototyping, and
rigorously testing solutions
to ensure optimal
outcomes.
Our team comprises
experts with extensive
experience in strategy and
design, honed through
numerous projects with
corporations, medium-
sized, owner-operated
enterprises, and
institutions.
Systemic
Service & Behavior
Design
Leverage futures thinking, behavioural science, and performance tracking to envision, create, and quantify impactful customer experiences for the future. Discover innovative methods to engage through prototypes and proofs of concept.
Growth /
De-Growth Strategy
At our consultancy, we are dedicated to shaping the future. While analytics
and deduction unravel the realities of today’s world, they fall short in
foreseeing the uncharted. We invite you to enhance your analytical
prowess with intuitive hypotheses, rigorously test these in the market, and
carve out strategic development trajectories. Act swiftly and align your
actions with the sophisticated art of strategy.
Innovation
Strategy &
Processes
How can we enhance the organisation of your innovation
processes and ensure they are practically applied? How
do you manage the path of innovation while advancing
to version 2.2.1? Are you considering the launch of a
brand-new service? What is your strategy for managing
your innovation portfolio? We assist you in designing and
implementing robust innovation processes.
Bringing Greater
Purpose and Value
Proposition to Life
What is your value proposition at the product or service level?
Does it stand out as bold, distinctive, and appealing to your
customers? Is it designed to withstand future market
demands? Furthermore, on the company level, is your purpose
clear, actionable, and universally understood? We assist in
defining or refining your value proposition, ensuring it is
sustainable for the future, and translating the concept into
actionable items that your team can implement effectively.
Systemic
Service &
Behaviour
Design
Consider the potential of crafting customer nudges and experiences based
on a robust understanding of the customer journey, leveraging insights from
behavioral science. Are you equipped to integrate these capabilities
throughout your organization? Do your strategies address the experiencing-
self or the remembering-self of your customers? We facilitate the
development of a seamless experience system that transforms your value
proposition into impactful customer interactions and desired behaviors. Let
us help you create a consistent, meaningful customer experience framework.
Building
Stronger
Teams Able
to Trespass
Limits
We specialize in partnering with organisations to facilitate transformative
change. Our services are designed to guide you through the intricacies of
digital transformation, applying design thinking, and refining your
customer experience (CX) strategy. We excel in product development and
delivery, employing a human-centred framework that leverages cross-
functional teams and processes. This approach not only fosters creativity
but also amplifies impact, making it indispensable for forward-thinking
companies committed to delivering innovative products and experiences.
Future-Proof
Product
Discovery
Consider prioritising emerging and future customer needs and
expectations during your product discovery phase. We have
developed a futures thinking process designed to enhance your ability
to define forthcoming opportunities and rigorously evaluate selected
options. Prepare for new possibilities that align with the current needs
and pain points of your users. Leverage advanced technological
solutions to address these challenges effectively.
FutureS Thinking represents a sophisticated design
methodology borne from extensive global and Polish
market experience. It is a dynamic approach that drives
innovation across strategies, products, and services,
enabling the successful transformation of potential into
measurable outcomes. This method seamlessly blends
emergent trends and intuitive foresight with the analytical
prowess of an organisation and a deep understanding of
customer needs.
The FutureS Thinking approach was pioneered by
Zuzanna Skalska and Rafał Kołodziej, founders of
360Inspiration and Greenhat Innovation respectively.
These entities come together under the umbrella of the
FutureS Thinking Group.
FutureS Thinking is an analytical discipline that
engages with potential future scenarios, trends, and
developments, empowering organizations to make
well-informed decisions today. This proactive approach
involves a detailed analysis of current trends,
understanding their potential implications, and
leveraging this insight to envisage and prepare for a
multitude of potential futures.
Our methodology in FutureS Thinking, characterized by
its meticulous workflow and validated tools, enables us
to simplify complex realities, thereby laying a robust
foundation for strategic planning and innovation.
Utilise our FutureS Thinking Tools—including Context
Mapping, Signals of Change, FutureS Challenge,
Scenario Planning, and Expert Interviews—to pinpoint
opportunities and challenges that may emerge,
allowing you to make informed and strategic decisions
about the future, today
Less Is Enough
Growth has stalled. The permanent crisis prompts society to look for solutions at the local level. People try to solve macro problems using micro solutions. Municipalities, mayors, local businesses, residents' associations, pop-up action groups and local companies work together to address the most urgent issues and to restore a clean environment around them.
Active Restoration
Something had to change in our approach to the world – and it did. The profit-oriented mindset has been replaced with a mindset that cares about the Earth. Wise statehood initiates and stimulates private and public organizations' actions for the lasting restoration of the environment.
Self Consumed
Companies maximize profits. Consumers are too busy consuming. States are too weak and need to resort to oppression and manipulation to survive. International consensus has not been achieved. Despite lofty pledges, the environment is still being poisoned. The economy has stalled.
KIND CAPITALISM
Kind Capitalism is a new economic and social order. A seemingly impossible mutation of capitalism, where those who have share their wealth to save the system. The future of the masses lies in the hands of corporate executives.
Imagine working on various scenarios in your business planning process...
Published by
Prototyping 2040
Interested in exploring the future? We
invite you to delve into our publication,
which presents four potential scenarios
for Western civilization by the year 2040.
Each scenario is meticulously crafted
based on thousands of signals of change,
critically analyzed by our experts at
FutureS Thinking.
About the authors
- Zuzanna inspires leaders and decision-makers to pivot their’s perspective on long term vision by implementing cross-fertilization process. She operates as a Strategic Trends advisor for Up-Front Innovation to businesses, public institutions and NGOs. In her way of working she is importing and mixing ideas from different places, markets or connecting people, to help business to step out their comfort zone. Her no-nonsense approach gives companies the insights needed for future business development. Zuzanna Skalska brings trends to life in a clear, distinctive and passionate way!
- Zuzanna Skalska
- Rafał is a seasoned strategist in business and
public services, specialising in service innovation
and design. His primary aim is to simplify
complexity and convert potential into practical
solutions, leveraging methodologies such as
Service Design, Customer Experience, and Futures
Thinking™. He is also a pioneer in academia,
having co-founded the postgraduate Service
Design programme at SWPS University. There, he
leads a variety of courses focused on service
design, value creation, and business modelling.
Rafał has collaborated with a diverse roster of
clients, including Allegro, Santander Bank, the City
of Poznań, Tatra National Park, Allianz, ING Bank,
Volkswagen Group, and many others.
- Rafał Kołodziej
0.0s
Bringing beliefs & bets logic
into classical strategy
planning process to widen
perspective and introduce
scenarios into team talks.
- futures you'll believe in,
- business bets you'll make,
- markets experiments to
check your business bets,
workshops
“Forecasting is difficult, especially when it concerns the future” Niels Bohr, a Danish physicist and Nobel laureate, once said. We are not about forecasting. We are about working with the futures that improves
the quality of decisions made here and now.
We leave visions of the future to fantasy and science fiction writers. As practitioners of the future, we want
to use it to make key business decisions more effectively. That's why we tackled the future. And this is the use to better prepare for the uncertainty of tomorrow and work with it more effectively.
This ToolBook, describing the FutureS Thinking process and 9 practical tools, which we have prepared on the basis of experience in many projects, is also intended to serve this purpose. We suggest in what order and how to work with them effectively.
Rafal Kolodziej
CEO Greenhat
Toolbook that organizes
and facilitates futures thinking work flow:
- logical work process,
- clearly described 9 tools,
- the result of experience of several years of working with the futures,
toolbook
Cards that facilitate creative work with the futures:
- 80 areas of change
- 70 signals of change
- 30 disruption cards
- user manual
cards
tours
Invite your team on a bespoke,
guided inspirational tour to witness
firsthand the emerging signals of
change across diverse industries.
Engage with visionary local leaders
and participate in workshops to
deepen your understanding of these
changes and explore new
opportunities.
Our inspirational tours are exclusive
guided service safaris designed for
the leaders of medium to large
enterprises. Led by Zuzanna Skalska
and Rafal Kolodziej, these tours are
conducted in the most progressive
and modern venues across Europe.
They offer a unique opportunity to
directly experience transformative
changes, fostering team cohesion,
enhancing understanding, and
expanding your network of
influential contacts.
We organize FST Tours in:
- Eindhoven/Amsterdam
- Milan
- Berlin
- London
sprints
2 days
futures
thinking workshop
2 days
product / service design workshop
2 days
hypothesis
validation / falsification
Product Discovery is an initial
phase in the product development
process. Its primary aim is to
scrutinise assumptions about
potential customer challenges,
gather data to validate the
concept—whether affirmatively or
negatively—and outline
subsequent design stages.
What if you integrated Futures
Thinking into the classical product
discovery process, focusing on
researching tomorrow’s customer
needs and expectations?
Futures Thinking will enable you
to uncover hidden demands and
proceed to a continual product
design phase, thus further
exploring emerging needs.
True foresight begins when we move away from the
notion of predicting a single, foreseeable future and
embrace the concept of multiple possible futures
that are taking shape today. The future is inherently
uncertain, populated with numerous possibilities
and, consequently, a variety of potential scenarios
for each business. Futures Thinking is not about
predicting what will happen; rather, it is a
framework for considering an organisation's next
steps against a backdrop of distant, potential
events. It compels us to contemplate diverse
futures. Futures Thinking challenges our
assumptions, scrutinises our forecasts, and tests
our convictions about what may or may not occur.
Moreover, it encourages us to break free from
current conventions and forge entirely new
solutions.
Detecting signals of change and interpreting their
implications is a crucial task that demands
sustained professional engagement with strategic
and managerial disciplines
World Under
Construction
ESG Signals of Change Report
- Twice annually, invigorate
your product team with
insightful visual analyses
of evolving trends,
identified during our
curated tours of premier
fairs and exhibitions
throughout Europe.
Zuzanna Skalska annually
attends the most
significant and influential
fairs, transforming her
findings into detailed
visual trend reports.
Aestetic trends
Dive deeper and seamlessly
translate your business
strategy into tangible
products by preparing
intuitive visual tools and
comprehensive product
guidelines for design teams,
branding teams, or
purchasing departments.
Enhance your New Product
Development (NPD)
pathway with a thorough
analysis of your visual
design style's DNA,
complemented by detailed
guidelines and field-tested,
user-friendly tools.
Design Style DNA
Service Design
FrameWork
It's free
It's in Polish
(in Polish)
Zbiór narzędzi do
projektowania usług
przygotowany dla
Słuchaczy studiów
podyplomowych
Projektowanie Usług na Uniwersytecie SWPS.
Large companies
Owner-led companies
Public Institutions
Industry experience
With over 15 years of experience in strategic design, we have had the privilege of
collaborating on numerous projects across a diverse range of industries. One of our
clients remarked, 'Thanks to Greenhat's expertise, we are now able to leverage a variety
of ideas and mechanisms that succeed in other sectors—beyond our own industry.'
We typically collaborate with:
- C-Level executives and business owners who are keen to address and solidify change within their
organisations. - Innovation leaders across the spectrum, including Presidents, Board Members, as well as Directors
of Strategy, Innovation, Business Areas, and Research & Development. - Heads of operational departments such as Customer Experience, Business Operations, Marketing,
Sales, and Human Resources.
However, please do not hesitate to contact us if you believe we can assist with your specific challenges.
Client
Testimonials
We came to Greenhat when we noticed that our design process was ineffective.
We knew it didn't work anymore. But we didn't quite know what. When I saw the offer I thought: "They suggested some workshops. Again. But they have no idea about our industry, which is specific." Greenhat guided us through a multi-stage change process, proposed a new way of designing products, a different team composition and new technological solutions (...) we got ready-made solutions "on a tray"
Greenhat designed and conducted our strategic team through the Belifes & Bets set of workshops, the aim of which was to develop a definition of possible strategic issues / topics (so-called beliefs) and the selection of strategic directions to be implemented (so-called bets) along with outlining milestones in the implementation of the strategy. (...) With full confidence I recommend cooperation with both Zuzanna Skalska and Rafał Kolodziej.
We are pleased to announce that Greenhat is among our proven partners, with whom we had the opportunity to cooperate many times over the last few years during the development of the development strategy of YES Bizuteria SA (...) based on specialist workshops attended by Members of the Management Board. In every aspect, they were distinguished by both a high substantive and organizational level. And the business benefits from them fully confirmed the legitimacy of the choice and professionalism of this partner.
FutreS Thinking is a way for us to boost the process of designing services. We use tools, way of thinking and acting complementary to service design. Both methods, combined, give a new quality in projects. Especially in those where we are looking for new business opportunities or alternative paths for the development of banking services, e.g. in the area of leasing. In working with FT, the greatest value for us is working with signals of change, thanks to which we have developed specific (future) values that are worth betting on when creating business opportunities. Structured work with the signals of changes in projects helped us to see and name the future needs of our clients, and then create several concepts and prototypes of new services for clients that we had not thought about before.
It's been long since I've had so much fun working with an external team. Thank you for your patience with our volts, caring for the products of our brains, the strength to tinker this and that and for the capacity to figure out life at different times of the day and night.
May you never run out of vegan dishes and drinks. Cordiality Beloved. To hear and see.
imminent!”
- Konrad Szafirowski
CEO, More Mannequins
- Janusz Leski,
Strategic Transformation Director
- Mateusz Madelski,
CEO, YES BIŻUTERIA
- Katarzyna Czapla,
Innovation Department, ING BANK
Although our best references are returning clients, we share a few opinions so you can seize the moment you should call us :)
- Rafal Gradzki,
Board Member, Puckie Hospicjum
To make bolder choices
To craft stronger teams
To build future proof solutions
...get in touch with
Joanna Sosnowska-Cecuła
Chief of New Opportunities
M +48 694 049 440
Phone
joanna.sosnowska@greenhat.pl