Greenhat

Solutions

Designing correspondence with clients

We change communication with clients by designing traditional and electronic correspondence. Based on the customer journey, needs and emotions in the service process, we design the content and form of communication, so the services become simple, trouble-free, tailored to the brand experience and oriented to the implementation of the organization’s business objectives.

In practice, this means creating and synchronizing the elements of the scripts – information and language architecture, to respond to the emotions and real needs of users.

Designing correspondence with clients

We change communication with clients by designing traditional and electronic correspondence. Based on the customer journey, needs and emotions in the service process, we design the content and form of communication, so the services become simple, trouble-free, tailored to the brand experience and oriented to the implementation of the organization’s business objectives.

In practice, this means creating and synchronizing the elements of the scripts – information and language architecture, to respond to the emotions and real needs of users.

Futures Thinking & Trends

A real transformation of business is born from a bold look into the future and understanding what values our clients will soon need. In the Futures Thinking process we co-create a way of delivering this value and design business processes around it. We believe that an effective business is questioning the current operating logic and building space for change in the future. Futures Thinking allows you to quickly identify changes, trends and signals, understand them and prepare your business for the future.

Take advantage of our experience in organizing organizations from a reactive to proactive strategy, through working out future scenarios and select those that are optimal for your business.

Futures Thinking & Trends

A real transformation of business is born from a bold look into the future and understanding what values our clients will soon need. In the Futures Thinking process we co-create a way of delivering this value and design business processes around it. We believe that an effective business is questioning the current operating logic and building space for change in the future. Futures Thinking allows you to quickly identify changes, trends and signals, understand them and prepare your business for the future.

Take advantage of our experience in organizing organizations from a reactive to proactive strategy, through working out future scenarios and select those that are optimal for your business.

Tool Book

How to work with trends?

Download Tool Book, which is a synthesis of our experiences with designing the future in business from the last 5 years. We share in it our methodology developed by the team of 360Inspiration and Greenhat Innovation to transform business from the perspective of Futures Thinking.

We provide 10 practical tools that will support the process of implementing change in your organization. We show how to think about the future and see the beginnings of significant changes in the way people live and their consequences for business.

Tool Book

How to work with trends?

Download Tool Book, which is a synthesis of our experiences with designing the future in business from the last 5 years. We share in it our methodology developed by the team of 360Inspiration and Greenhat Innovation to transform business from the perspective of Futures Thinking.

We provide 10 practical tools that will support the process of implementing change in your organization. We show how to think about the future and see the beginnings of significant changes in the way people live and their consequences for business.

Service Design

Service design is a method that helps in creating innovation in the area of services. The key feature of this process is to focus on discovering the real needs of the user and creating a unique experience. In the process, we focus on relationships and interactions between people and between intangible and tangible aspects of services that occur in the process of providing them.

Service design process:

  • is inclined toward providing the best experience for users while ensuring that they are provided in most effective way,
  • is based on an interdisciplinary team and interaction with the most important stakeholders and users,
  • uses the iterative way of working, which allows continuous improvement of developed solutions before implementation,
  • significantly reduces the risk of change through system prototyping and testing.

Service Design

Service design is a method that helps in creating innovation in the area of services. The key feature of this process is to focus on discovering the real needs of the user and creating a unique experience. In the process, we focus on relationships and interactions between people and between intangible and tangible aspects of services that occur in the process of providing them.

Service design process:

  • is inclined toward providing the best experience for users while ensuring that they are provided in most effective way,
  • is based on an interdisciplinary team and interaction with the most important stakeholders and users,
  • uses the iterative way of working, which allows continuous improvement of developed solutions before implementation,
  • significantly reduces the risk of change through system prototyping and testing.

Service Design Framework

Download our Service Design Framework and learn all about the tools we are using in everyday work at Greenhat Innovation. You will get to know the logic behind our process and see how we go through the consecutive stages of the project closely cooperating with the client. With our book you will start implementing innovations that matter!

Service Design Framework

Download our Service Design Framework and learn all about the tools we are using in everyday work at Greenhat Innovation. You will get to know the logic behind our process and see how we go through the consecutive stages of the project closely cooperating with the client. With our book you will start implementing innovations that matter!

CX & Customer Journeys

Customer Journey is a set of interactions that the customer has to deal with during his shopping process. The journey consists of different points of contact with the client (communication channels, offer, suppliers, partners, etc.). Each element of the journey affects the quality of the client’s experience.

The starting point to improve customers’ shopping experience is to create a Customer Journey map. Journey mapping allows you to understand the behavior, shopping habits, motivations and needs of consumers.

During the process

  • we create personas to manage the experience of various consumer groups,
  • we conduct the client through various contact points, using the multi-channel management system,
  • we build a unique customer experience system

CX & Customer Journeys

Customer Journey is a set of interactions that the customer has to deal with during his shopping process. The journey consists of different points of contact with the client (communication channels, offer, suppliers, partners, etc.). Each element of the journey affects the quality of the client’s experience.

The starting point to improve customers’ shopping experience is to create a Customer Journey map. Journey mapping allows you to understand the behavior, shopping habits, motivations and needs of consumers.

During the process

  • we create personas to manage the experience of various consumer groups,
  • we conduct the client through various contact points, using the multi-channel management system,
  • we build a unique customer experience system

Design and implementation of innovation processes

We are a human-oriented consulting and design company. From our perspective, innovation in business is useless if it is not implemented for people. We support business in creating innovations of real importance.

In the search for optimal solutions in the innovation process for a new product or service, we focus on the future needs of users. Using the method of co-creation, we work through different perspectives in an interdisciplinary team. We organize the process of generating innovations around values for the client, which we design based on key insights. We use modern methodologies and knowledge (futures thining, behavioral economics, user experience). We co-create new business models by transforming a business that is open to changes and challenges in the future.

Design and implementation of innovation processes

We are a human-oriented consulting and design company. From our perspective, innovation in business is useless if it is not implemented for people. We support business in creating innovations of real importance.

In the search for optimal solutions in the innovation process for a new product or service, we focus on the future needs of users. Using the method of co-creation, we work through different perspectives in an interdisciplinary team. We organize the process of generating innovations around values for the client, which we design based on key insights. We use modern methodologies and knowledge (futures thining, behavioral economics, user experience). We co-create new business models by transforming a business that is open to changes and challenges in the future.

Service Design studies

Postgraduate design studies

SWPS University

The studies are dedicated to people oriented towards the future, who are convinced that the existing service reality requires significant improvement. Innovative teaching methodology and comprehensive program covers almost 200 hours of workshop work on solving real problems of specific organizations (e.g. IKEA, Tatra National Park, Audi)

Designing services is an interdisciplinary process, focused on the user, using a number of techniques and tools for design work. During the project students will use methods that will facilitate understanding of the user’s expectations, learn creative techniques to build a new experience system, build a service prototype, submit it to the market, test and plan implementation.

Service Design studies

Postgraduate design studies

SWPS University

The studies are dedicated to people oriented towards the future, who are convinced that the existing service reality requires significant improvement. Innovative teaching methodology and comprehensive program covers almost 200 hours of workshop work on solving real problems of specific organizations (e.g. IKEA, Tatra National Park, Audi)

Designing services is an interdisciplinary process, focused on the user, using a number of techniques and tools for design work. During the project students will use methods that will facilitate understanding of the user’s expectations, learn creative techniques to build a new experience system, build a service prototype, submit it to the market, test and plan implementation.

Masterclasses

Business transfromation by Design / 3 day Course

Business success depends less and less on simple sources of growth, such as cheap workforce or better management. During three-day intensive workshops you will learn:

  • How to transform a business using the methods developed through the world of design?
  • How to build future scenarios based on trends?
  • How to build value for the customer today, based on the future user needs?
  • How to manage soft components that are starting to get bigger significance for customers and employees? How to understand the competences of the future and how to use them?
  • How to organize and manage the process of generating innovation, organized around the value for the customer?

The intensive Master Class program is prepared by top-class experts. The course is organized by the School of Form at the SWPS University in cooperation with Zuzanna Skalska.

Masterclasses

Business transfromation by Design / 3 day Course

Business success depends less and less on simple sources of growth, such as cheap workforce or better management. During three-day intensive workshops you will learn:

  • How to transform a business using the methods developed through the world of design?
  • How to build future scenarios based on trends?
  • How to build value for the customer today, based on the future user needs?
  • How to manage soft components that are starting to get bigger significance for customers and employees? How to understand the competences of the future and how to use them?
  • How to organize and manage the process of generating innovation, organized around the value for the customer?

The intensive Master Class program is prepared by top-class experts. The course is organized by the School of Form at the SWPS University in cooperation with Zuzanna Skalska.

Lectures and events

Key speakers

We participate in many industry events, where we share knowledge, business stories and experience as part of presentations, lectures and workshops.

As key speakers, we share experience from various industries, including finance, banking, insurance, ICT, mobility, retail chains, healthcare, public services. We offer an interactive form of presentation involving participants based on non-standard workshop methods (as part of events even for several hundred people). Our presentations are based on our own assets, where we discuss topics related to business transformation, innovation, futures thinking, customer experience, designing value propositions, designing products and services.

Lectures and events

Key speakers

We participate in many industry events, where we share knowledge, business stories and experience as part of presentations, lectures and workshops.

As key speakers, we share experience from various industries, including finance, banking, insurance, ICT, mobility, retail chains, healthcare, public services. We offer an interactive form of presentation involving participants based on non-standard workshop methods (as part of events even for several hundred people). Our presentations are based on our own assets, where we discuss topics related to business transformation, innovation, futures thinking, customer experience, designing value propositions, designing products and services.

Got a project in mind?

Joanna, our Chief of New Business, is on hand to answer your questions.

Joanna Sosnowska-Cecuła

joanna.sosnowska@greenhat.pl

M +48 694 049 440

Joanna Sosnowska-Cecuła

joanna.sosnowska@greenhat.pl

M +48 694 049 440